Have you experienced the mere-exposure effect? Please share under which circumstances.

[noname223]

Mere-exposure effect - Wikipedia

en.wikipedia.org

If you are a longterm reader of my threads, you probably experienced this effect as a consequence to seeing my threads popping up all the time. Otherwise you already had me on block.

The mere-exposure effect is a psychological phenomenon by which people tend to develop a liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds.[1] In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person.

Advertising

The most obvious application of the mere-exposure effect is in advertising, but research on its effectiveness at enhancing consumer attitudes toward particular companies and products has been mixed. One study tested the mere-exposure effect with banner ads on a computer screen. College-age students were asked to read an article on the computer while banner ads flashed at the top of the screen. The results showed that the students exposed to the "test" banner rated the ad more favorably than other ads shown less frequently or not at all. This research supports the mere-exposure effect.[18]


mere-exposure effect

the finding that individuals show an increased preference (or liking) for a stimulus as a consequence of repeated exposure to that stimulus. This effect is most likely to occur when there is no preexisting negative attitude toward the stimulus object, and it tends to be strongest when the person is not consciously aware of the stimulus presentations.

'Mere–exposure effect' definition, example and uses

What is Mere–exposure effect? A psychological phenomenon by which people tend to develop a preference for things merely because th...

cognitivebiases.net

A psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.
Mere–exposure effect in business decision

Consumers may choose a familiar brand of coffee over a new, potentially better one, simply because they have seen advertisements for the familiar brand more frequently.
Mere–exposure effect in personal life decision

The more you listen to a new song on the radio, the more you start to like it, even if you didn't at first.

Mitigation strategies:
1. Actively seek out and try new, unfamiliar options (e.g., different products, new music). 2. When making a choice, list objective pros and cons to avoid defaulting to the "comfortable" option. 3. Be aware of why something is familiar (e.g., "I've just seen a lot of ads for this").

Positive uses:
1. Social Cohesion: Helps build stable teams and friendships, as daily interaction increases interpersonal liking and comfort. 2. Brand Building: Creates a sense of trust and reliability for a brand, making consumers comfortable choosing it.

Adversarial uses:
1. Marketing: Pushing a mediocre product through high-volume, repetitive advertising so consumers choose it simply out of familiarity. 2. Politics: Gaining votes based on high name recognition alone, rather than on policy or qualifications.

I wonder whether this also works when I meet friends I know for more than 10 years ago.

 

[Forever Sleep]

I've definitely experienced it. I didn't know there was a term for it. I think it can happen very quickly too. I've experienced (at work) and have also noticed on shows like The Traitors- people can form social groups extremely quickly. If it's as little as a few days after- more people are introduced to the group, there can be an uneasy period as everyone adjusts. Same goes when people resign or leave a group. I just thought it was down to my and other people's difficulties with adjusting to change but, it could be this too going on.

And sure- it happens here. While on the one hand, it's sad to see people keep returning here because of why we are all here. But still- it's comforting to see familiar usernames and get used to their style of post.

I'm not so sure when it comes to adverts. Some adverts annoy me from the first time I see or hear them. Seeing/ hearing them more doesn't diminish how much they irritatate me! I'm not sure a bad advert puts me off a product though. Anymore than a good advert means I'll rush out and buy whatever it is. Although- I suppose both keep making me aware of it.

 

[YandereMikuMistress]

Mere-exposure effect - Wikipedia

en.wikipedia.org

If you are a longterm reader of my threads, you probably experienced this effect as a consequence to seeing my threads popping up all the time. Otherwise you already had me on block.

The mere-exposure effect is a psychological phenomenon by which people tend to develop a liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds.[1] In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person.

Advertising

The most obvious application of the mere-exposure effect is in advertising, but research on its effectiveness at enhancing consumer attitudes toward particular companies and products has been mixed. One study tested the mere-exposure effect with banner ads on a computer screen. College-age students were asked to read an article on the computer while banner ads flashed at the top of the screen. The results showed that the students exposed to the "test" banner rated the ad more favorably than other ads shown less frequently or not at all. This research supports the mere-exposure effect.[18]


mere-exposure effect

the finding that individuals show an increased preference (or liking) for a stimulus as a consequence of repeated exposure to that stimulus. This effect is most likely to occur when there is no preexisting negative attitude toward the stimulus object, and it tends to be strongest when the person is not consciously aware of the stimulus presentations.

'Mere–exposure effect' definition, example and uses

What is Mere–exposure effect? A psychological phenomenon by which people tend to develop a preference for things merely because th...

cognitivebiases.net

A psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.
Mere–exposure effect in business decision

Consumers may choose a familiar brand of coffee over a new, potentially better one, simply because they have seen advertisements for the familiar brand more frequently.
Mere–exposure effect in personal life decision

The more you listen to a new song on the radio, the more you start to like it, even if you didn't at first.

Mitigation strategies:
1. Actively seek out and try new, unfamiliar options (e.g., different products, new music). 2. When making a choice, list objective pros and cons to avoid defaulting to the "comfortable" option. 3. Be aware of why something is familiar (e.g., "I've just seen a lot of ads for this").

Positive uses:
1. Social Cohesion: Helps build stable teams and friendships, as daily interaction increases interpersonal liking and comfort. 2. Brand Building: Creates a sense of trust and reliability for a brand, making consumers comfortable choosing it.

Adversarial uses:
1. Marketing: Pushing a mediocre product through high-volume, repetitive advertising so consumers choose it simply out of familiarity. 2. Politics: Gaining votes based on high name recognition alone, rather than on policy or qualifications.

I wonder whether this also works when I meet friends I know for more than 10 years ago.

Thanks for this, its quite relatable and intriguing to read.

 

[webb&flow]

Mere-exposure effect - Wikipedia

en.wikipedia.org

If you are a longterm reader of my threads, you probably experienced this effect as a consequence to seeing my threads popping up all the time. Otherwise you already had me on block.

More like love at first sight than eventually growing a tolerance.

My teasing glazing aside, there are many factors that influence how we like a person, and I find in certain mindsets its easy to think "oh, people only like me for XYZ reason", where we tie our worth down to a single factor or phenomena, forgetting we are all confluences, interesting ones, at that, and I want to let you know, noname223 (and the name of anyone reading this), that people can like you for many reasons: perhaps they would love you the same, even if a couple phenomena or characteristics were skewed off. (It's an odd phenomena, for sure. Maybe this makes it all the more beautiful, too.)

The most obvious application of the mere-exposure effect is in advertising, but research on its effectiveness at enhancing consumer attitudes toward particular companies and products has been mixed. One study tested the mere-exposure effect with banner ads on a computer screen. College-age students were asked to read an article on the computer while banner ads flashed at the top of the screen. The results showed that the students exposed to the "test" banner rated the ad more favorably than other ads shown less frequently or not at all. This research supports the mere-exposure effect.[18]

More like to buy things we're more familiar with, I agree.

the finding that individuals show an increased preference (or liking) for a stimulus as a consequence of repeated exposure to that stimulus. This effect is most likely to occur when there is no preexisting negative attitude toward the stimulus object, and it tends to be strongest w

The more you listen to a new song on the radio, the more you start to like it, even if you didn't at first.

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Mitigation strategies:
1. Actively seek out and try new, unfamiliar options (e.g., different products, new music). 2. When making a choice, list objective pros and cons to avoid defaulting to the "comfortable" option. 3. Be aware of why something is familiar (e.g., "I've just seen a lot of ads for this").

Positive uses:
1. Social Cohesion: Helps build stable teams and friendships, as daily interaction increases interpersonal liking and comfort. 2. Brand Building: Creates a sense of trust and reliability for a brand, making consumers comfortable choosing it.

Adversarial uses:
1. Marketing: Pushing a mediocre product through high-volume, repetitive advertising so consumers choose it simply out of familiarity. 2. Politics: Gaining votes based on high name recognition alone, rather than on policy or qualifications.

I wonder whether this also works when I meet friends I know for more than 10 years ago.

Mere exposure is certainly factor in what we love and like and how we feel about people and vice versa too. But we must ensure we are not hinging our entire perception off of this, that we realize that people do like us for factors outside of mere exposure, and that fascination at first sight really is a possibility. It's easy to view social life as just… a mathematical equation. And to just sighly plug in our own variables and think no one will like us or love us because of XYZ factor. But the truth is, there are so many elements, of such curious obscurity and variability, such that we may not be able to predict why people love us. And maybe, that's an unknown that doesn't need to be a fear, but a lovely surprise. Maybe there is a beauty and mysticism and joy in not knowing entirely, perhaps. A curiosity in knowing, a thrill in discovery, and a holiness of confusion. And not all easily explained by one phenomena alone, but where each phenomena is another step and reaching out of our eye and neck, looking further, trying to see what's over the garden wall.

There are many ways to come to love what we see. Mere exposure, being one such trail.

And may the other ways run into where your walk, as well…