I agree completely. It's like slapping a bandaid over a crack in a dam and calling it a day. In the end, I think this sorry state of affairs stems from people wanting to feel like they're helping more than actually wanting to help.
Maybe this makes me a callous asshole to say it, but I also have noticed a distinct lack of insight in the testimonies of "suicide survivors" (the surviving family, not the dead). Very few seem to really understand the perspective of their deceased loved ones. It's not surprising that organizations which draw a lot of their support from them fail.
Another issue to me is the idea they push that suicide can happen to anyone. That's probably true, and saying so may reduce stigma, but there are certain life experiences and conditions that make suicide much more likely.
And maybe I'm an even bigger asshole for asserting this: but suicide followed by years of ideation is much sadder to me than a snap decision based on acute problems. It is terrible to comprehend that a young person with years of a good life ahead of them CTB, absolutely, but having gone through 16 years of suicidal ideation, I wouldn't wish this long haul shit on anyone.
Preventions are usually only geared toward people in crisis, not lifers like many of us here. While I understand that we may seem unreachable (and maybe we are), the cynic in me also suggests that they may not target us with their prevention messages because we are generally undesirables - underemployed, outcasts, despised.
After all that text, I will leave with this last conjecture: IMO, all research and activism in regards to mental health will always be hamstringed by the fact that it takes much (most perhaps?) of its funding and societal pressure from the friends and family of the "ill" rather than the "ill" themselves. We're not considered rational enough to have a seat at the table - unlike the people in our lives who may have had more than a little to do with getting us to the brink. Suicide is a boogeyman to them at best and a source of shame to them at worst. How could they possibly understand it in any meaningful way?